Tuesday, March 25, 2008

Team Slipstream Featured on ESPN


It seems Team Slipstream continues to get a lot of press, not just from the cycling community, but from the sports world in general. Typically the sports world doesn't raise its head until an American wins the Tour de France and ignores anything else.

In Team Slipstream's case this is at least the second article on ESPN to present their approach and the work they are doing to fight doping. But, they didn't stop at covering the anti-doping approach - but they highlighted each of the Tour of California stages. Not just from a sport perspective, but from a insider perspective showing the emotion of the riders.

It will be interesting to see if Slipstream can continue to harness the energy it seems to have created in the cycling world. Of particular interest is whether they sign a major sponsor to keep them going past the end of this year while other sponsors are continuing to pull themselves out of the sport.

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